In a bold move to broaden its scope, TikTok is venturing into the realm of messaging with two significant updates, aiming to directly compete with WhatsApp, the world’s leading messaging app.
Historically known for its short-form video content, TikTok is now positioning itself as a formidable contender in the messaging domain. The platform has unveiled two new features: group chats and custom stickers, which are set to transform how users interact within the app.
TikTok’s latest update introduces the long-awaited group chat functionality. Users can now create groups of up to 32 people, enabling more dynamic interactions beyond one-on-one conversations. This feature allows members to chat, share videos, and comment on shared content within their groups.
However, there are restrictions based on user age. The group chat feature will be unavailable to users aged 13 to 15. Teens aged 16 to 17 will also face limitations; they can only be added to a group chat by friends who must follow them. Additionally, if a group invitation link is sent to a teenager, they can only join if one of their friends is already a member.
To ensure a safer and more controlled environment, TikTok is equipping users with enhanced moderation tools. Members of any group chat will have access to mute and block options, and they can report messages or entire groups if necessary. This move aims to address concerns about content and interactions within the new messaging feature.
In addition to group chats, TikTok is rolling out a new sticker feature for direct messaging. Users can now create and share custom stickers or search for pre-made options to enrich their conversations. This feature is designed to add a layer of personalization and creativity to interactions on the platform.
These updates mark TikTok’s strategic push into a new arena of social media, aiming to challenge established messaging giants like WhatsApp. By integrating group chats and customizable stickers, TikTok seeks to enhance user engagement and expand its functionality beyond video sharing.
As TikTok continues to innovate, the industry will be watching closely to see how these features impact user behavior and whether they can shift the balance in the competitive messaging landscape.